PRIVACY PROTECTION POLICY

The protection of your data and your privacy rights when collecting, processing and using your personal data is an important issue for us. Complying with the statutory provisions regarding data protection is therefore a natural part of our business. This document is intended to provide a brief outline of how we protect your data and what this means for you when you use our (online) services.

Normally, we collect personal data when you contact us, e.g. visit our fairs, use our online portal and services or visit our websites. This document provides you with information about your rights and the data processing carried out by Messe Berlin. Please do not hesitate to contact us in person if you have any further queries regarding data protection.

How we process your data, the purpose of the processing your data and the legal basis for processing your data

One way in which we obtain your data is if you give them to us. This could be data that you provide in a contact form, for example. Other data are automatically collected when you visit the websites via our IT systems. This particularly includes technical data (e.g. internet browser, operating system or time of visiting the page). These data are collected automatically as soon as you access our websites.

Some data are collected to ensure that we provide our websites free of errors. Other data could be used to analyse your user behaviour or to enable us to fulfil our contractual obligations towards you.

Data processing on our website

When you use our websites, various personal data are collected. Personal data are data that can be used to identify you personally. This Data Protection Policy sets out which data we collect and what we use them for. It also sets out how and for what purpose this happens.

Please note that data transfer over the internet (e.g. when communicating by email) may involve security breaches. It is not possible to completely protect data from being accessed by third parties.

1. Server log files

The website provider automatically collects and stores information in so-called server log files that your browser automatically sends to us. This information is:

  • type of browser and browser version
  • operating system used
  • referrer URL
  • host name of the accessing computer
  • time of the server request
  • IP address

These data shall not be consolidated with other data sources.

The basis for the data processing is Art. 6 (1) (f) GDPR

2. Contact form

If you make enquiries using our contact form, we store your details from the enquiry form including any contact details you have provided for the purposes of processing the enquiry and in the event of any further related queries. We shall not disclose these data without your consent.

The data provided in the contact form shall be processed exclusively on the basis of your consent (Art. 6 (1) (a) GDPR). You may revoke this consent at any time. An informal notice by email is sufficient for this. The lawfulness of the data processing operations carried out before revocation shall remain unaffected by such revocation.

We shall retain the data you provide in the contact form until you ask us to delete it, revoke your consent to storage or the purpose for the data storage has lapsed (e.g. after your enquiry has been processed). Mandatory legal provisions – particularly retention periods – remain unaffected.

3. Cookies

Websites sometimes use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies allow us to make our offer more user-friendly, effective and secure. Cookies are small text files that are placed on your computer and stored by your browser.

Most cookies that we use are so-called “session cookies”. These are automatically deleted at the end of your visit. Other cookies remain on your device until you delete them. These cookies allow us to recognise your browser the next time you visit our website.

You can set your browser in such a way that you are informed about the placement of cookies and only allow cookies in individual cases, exclude cookies for specific events or generally, or automatically delete cookies when closing your browser. If you disable cookies, the functionality of our website may be limited.

Cookies that are necessary for carrying out the electronic communication operations or for providing specific features required by you (e.g. shopping basket feature) are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in storing cookies so that it can provide technically faultless and optimal services. If other cookies (e.g. cookies for analysing your browsing habits) are stored, these are dealt with separately in this Data Protection Policy.

4. Web analysis

We have integrated various analytics services from our websites. The services are used to collect information about your visit to our website so that we are able to check the functionality of our websites and make them more user-friendly. This data processing is purely statistical. Your IP address is therefore shortened to the last octet by default so that the previous personal user data are anonymised directly and cannot be attributed to any individual user.

Data are processed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise its online services and its marketing.

The following analytics services are integrated into our website:

Google Analytics

Our website may use features of the web analysis service provider Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and allow your use of the website to be analysed. The information about your use of our website obtained via cookies is usually transferred to and stored on a Google server in the USA.

We have activated the IP anonymisation feature on our websites. In this way, your IP address is shortened by Google within the Member States of the European Union or in other signatory states to the Agreement on the European Economic Area before being transferred to the USA. Only in exceptional circumstances will the full IP address be transferred to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website to analyse your use of the website, to compile reports about website activity and to provide further services connected with website activity and internet use for the website operator. The IP address provided by your browser within the scope of Google Analytics will not be consolidated with other Google data.

Browser plugin

You can prevent the use of cookies by adjusting your browser settings accordingly; however, please note that in this case you may be unable to fully use all features of our website. You can also prevent Google collecting the data created by the cookies and relating to your use of the websites (including your IP address) and you can also prevent the processing of such data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. This sets an opt-out cookie that prevents the collection of your data during any future visits to our websites. Deactivate Google Analytics.

You can find further information about how Google Analytics handles user data in Google’s Data Protection Policy at: https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics Demographic Features

Our websites use the Google Analytics “demographic features” function. This allows reports to be generated containing statements regarding the age, sex and interests of the website visitor. These data are obtained from Google’s interest-related advertising and from visitor data from third party providers. These data cannot be attributed to any specific person. You can deactivate this feature at any time using the display settings in your Google account or you can generally prohibit Google Analytics from collecting your data as described in the section on “objection to data collection”.

Matomo (formerly Piwik)

Our websites may use the open source web analytics service Matomo. Matomo uses so-called “cookies”. These are text files that are stored on your computer and allow your use of the website to be analysed. The information collected by the cookie regarding the use of our websites is stored on our server. The IP address is anonymised before storage.

Matomo cookies remain on your device until you delete them.

The information collected by the cookie regarding the use of our websites shall not be disclosed to third parties. You can prevent the use of cookies by adjusting your browser settings accordingly; however, please note that in this case you may be unable to fully use all features of this website.

If you do not agree to the storage and use of your data, you can deactivate such storage and use here. In this case, an opt-out cookie is placed in your browser preventing Matomo from storing user data. If you delete your cookies, the Matomo opt-out cookie will also be deleted. The opt-out must be reactivated if you visit our site again.

Google Web Fonts

This website may use so-called web fonts provided by Google to ensure the consistent presentation of fonts. When you access a website, your browser downloads the required web fonts in your browser’s cache to present text and fonts correctly.

For this purpose, your browser must contact the Google servers. This lets Google know that our websites have been accessed via your IP address. Google Web Fonts is used in the interests of a uniform and effective presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) DSGVO.If your browser does not support Web Fonts, a standard font from your computer will be used.You can find further information on Google Web Fonts at https://developers.google.com/fonts/faq and in Google’s Data Protection Policy: https://www.google.com/policies/privacy/.

Google Maps

Our websites may use the map service Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Your IP address needs to be stored in order to use the Google Maps features. This information is generally transferred to a Google server in the USA and stored there. The provider of this website has no control over this data transfer.

Google Maps is used in the interests of the effective presentation of our online services and enables the places specified on the websites to be located easily. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) DSGVO.

You can find further information about handling user data in Google’s Data Protection Policy at: https://www.google.de/intl/de/policies/privacy/.